GRAPHIC RECOGNITION

GRAPHIC RECOGNITION

Graphic Design Done Right: A good identity is simple, but never boring; flexible, but never chaotic; playful and iterative — and always supremely recognizable. Good examples of graphic design done right are Saks Fifth Avenue and The New York Times online.

Saks Fifth Avenue, brand identity and packaging by Michael Bierut at Pentagram
  

The New York Times online

Best: Saks Fifth Avenue; The New York Times online: Seen on everything from shopping bags to shipping vessels, print collateral to web and motion graphics, an identity program balances variety with specificity. Often accompanied by “bibles” — detailed style guides outlining the proper procedures for implementing a logo or trademark — identity programs shoulder enormous responsibility. While infinitely scalable, a good identity program is grounded in a kind of basic formal system: color palettes, font choices and grids (the underlying armature upon which most printed materials are placed) all help to solidify a brand’s visual recognition